Ralph Lauren unveils “touch-sensitive window shopping” in London

  • June 22, 2007
  • 1 minute read
At least this is practical, unlike the Mircosoft Touch Screen Table. Ralph Lauren unveils "touch-sensitive window shopping" in London – Filed under: Displays, Misc. Gadgets Alright, the whole touchscreen thing is getting a little out of hand. In the latest example of touch-frenzy, luxe clothier Ralph Lauren is converting a large window at its London flagship store into a giant touchscreen shopping experience as part of its Wimbledon marketing campaign. Much like Microsoft’s Big-Ass Table, the 78-inch window is coated with touch-sensitive foil, and the image is beamed onto it by a hidden projector — allowing users to purchase Ralph’s latest duds and even take in a tennis lesson or two. Purchases are paid for via phone or email the next day — so you can’t explain away that $75 pink polo by saying you accidentally brushed the screen. [Via Switched]   Read | Permalink | Email this | Comments Office Depot Featured Gadget: Xbox 360 Platinum System Packs the power to bring games to life! [EnGadget]

At least this is practical, unlike the Mircosoft Touch Screen Table.

Ralph Lauren unveils "touch-sensitive window shopping" in London –

Filed under: ,

Alright, the whole touchscreen thing is getting a little out of hand. In the latest example of touch-frenzy, luxe clothier Ralph Lauren is converting a large window at its London flagship store into a giant touchscreen shopping experience as part of its Wimbledon marketing campaign. Much like Microsoft’s Big-Ass Table, the 78-inch window is coated with touch-sensitive foil, and the image is beamed onto it by a hidden projector — allowing users to purchase Ralph’s latest duds and even take in a tennis lesson or two. Purchases are paid for via phone or email the next day — so you can’t explain away that $75 pink polo by saying you accidentally brushed the screen.

[Via Switched]

 

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Office Depot Featured Gadget: Xbox 360 Platinum System Packs the power to bring games to life!

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