Sony has dropped the pricing of its PlayStation 3 console by $100!
ony Corp. is slashing the starting price for PlayStation 3 consoles in the U.S. by $100, its latest attempt to boost slow sales of the machine in time for the holiday season.
The move, widely expected after similar actions in Japan and Europe, introduces a new PlayStation 3 model with a 40-gigabyte hard drive for $399. That compares with an earlier entry-level price of $499 on a model with 60 gigabytes of storage capacity. Sony in July lowered the price on the 60-gigabyte model from $599.